Social Awareness Ad with Midjourney - Week 16

Midjourney Tutorial

This week, we’re tackling a critical social issue by designing a campaign poster to raise awareness about homelessness. Let’s use the power of design to inspire empathy and action.

In this challenge you'll learn:

  • Learn mind mapping techniques to develop innovative ideas for creative advertising campaigns.
  • Master the --ar parameter to set precise aspect ratios for professional visuals.
  • Gain skills to craft polished AI-generated advertising content.
  •  

    Week 16 Challenge

    Your mission is to create a poster that highlights the struggles of homelessness with a focus on impactful imagery and a heartfelt message.

    Example Prompt:

    "A campaign poster for homelessness. Include a pair of torn trousers on an empty street."

    Tips for Success

    💡 Focus on storytelling:

    • Use visuals that evoke emotion, such as empty streets, worn-out clothing, or desolate urban landscapes.
    • Highlight the contrast between what’s missing (a person) and what remains (a symbol of struggle).

    💡 Keep the design impactful:

    • Use muted or monochrome tones to emphasize the gravity of the issue.
    • Add a concise yet powerful message, such as “No One Should Be Left Behind” or “Help End Homelessness.”

    💡 Inspire action:

    • Include a call-to-action, like encouraging donations, volunteering, or sharing resources.
    • Use fonts that are bold but respectful to ensure readability and impact.

    Ready to learn Midjourney from scratch?

    Our beginner-friendly MidJourney course is your perfect starting point to unleash your creativity and create your own custom artwork with ease!

    Back to blog